Wall art is Reetro's broad editorial layer between motif families, room impact and format.

As a landing page, wall art is not just a generic umbrella term. It needs to make differences visible: posters, hexagon formats, brighter LED-style motifs or calmer series tuned to specific rooms. Because the category is broad, it risks reading as arbitrary unless there is curatorial framing — and the larger job of this hub is exactly to prevent that arbitrariness by showing which theme worlds exist inside the broad category and how each one differs from the others in attitude and use.

Because the category is broad, Astro should filter before Magento filters. The content site handles the editorial sorting so the shop can later deliver the right subset of assortment. This pre-filter does not happen via dropdowns or tags but through what the page shows and what it deliberately omits. That is an editorial act, not a technical one — and it is precisely this act that distinguishes the reetro.com hub from an interchangeable shop category page on any POD storefront.

For SEO and navigation, this is the right hub from which more focused theme worlds can branch out. That is why the page should stay well connected and still feel curated. Links to Hexagon, Modern-Vintage and other sub-worlds must not read like a sitemap index but like editorial transitions. Each hand-off into a sub-landing tells something — about material, format or atmosphere — and not merely that the sub-world exists somewhere in the structure of the site.